About Aleph You

At Aleph You, we believe Hebrew can be joyful, witty, and beautifully unexpected.

Founded by London-born graphic designer Richard Herman, Aleph You began as a playful idea: what if you could blend Hebrew letters and vowels with English phrases to make people stop, think and smile? That question sparked a line of unique products that fuse learning, laughter, and Jewish pride.

Each design uses clever wordplay, where Hebrew letters and nikud (vowels) merge seamlessly with English text. The result? Eye-catching items that are both fun and meaningful, tote bags, mugs, prints, and more – that often make people exclaim “ahah!” once the pun clicks.

While we started as a source for creative Jewish gifts, educators and Hebrew learners quickly discovered that our designs help reinforce Hebrew letter recognition in a way that’s playful and memorable. For kids and adults alike, Aleph You becomes an engaging way to connect with language and identity.

We thrive in pop-up shops and Jewish markets across the U.S., where visitors love the “aha!” moment that comes with figuring out each pun. It’s more than shopping—it’s a shared cultural experience.

All Aleph You products are made in the USA. That means no overseas shipping delays, no import fees, and no surprise tariffs.

Aleph You is for anyone with a Jewish heart and a curious mind: educators, parents, students, and anyone who loves clever design. Whether you’re shopping for a holiday, a simcha, or just something to brighten your day, we’ve got something that speaks your language… literally.

We invite you to explore our collection, discover something that makes you smile, and maybe even learn a little Hebrew along the way.

Aleph You. Say it out loud—you might just get the joke.